Exhibitor’s guide

• Please update your company profile before 2.12.2026.
• Check your invoicing details on the order confirmation and send any comments to yrityspalvelu@messukeskus.com by 18.12.2026. Please note that any changes to the invoicing details after the invoice has been sent will be subject to an additional billing fee.
• Register co-exhibitors participating in your joint stand through eMessukeskus on 18.12.2026 at latest. Exhibitors will receive their own company-specific account and their own login to the eFair Centre (eMessukeskus). Co-exhibitors will be charged a registration fee according to the event-specific terms and conditions. For this event, the registration fee for exhibitors is €700 + VAT.
• If you have purchased a stand solution including a fascia, please remember to send the fascia text or logo to graphics@messukeskus.com 3.1.2027 at the latest. Click here for material instructions (FI/EN).
• Plan and order your stand structures by 27.12.2026 in order to acquire the products at a lower cost. 
  • On 28.12.2026 prices will increase by 20% 
  • On 12.1.2027 prices will increase by 50% 
  • On 26.1.2027 prices will increase by 100% 

Tuesday 2.2 from 9 am to 5 pm
Wednesday 3.2 from 9 am to 4 pm

The public entrance is generally opened 30 minutes before the event begins and closed 30 minutes after the event ends.

Stand construction: 1 February 2027, from 11:00 to 23:00.
Custom-built stands may be decorated from 14:00 onwards.

Service doors: 4.2, 5.5, 5.6, and 3.6.
Vehicle access inside the hall ends at 18:00.

Please check the construction guidelines, construction and dismantling schedules, and entrance information in advance via the link below.

eMessukeskus allows you, for example, to manage all orders related to your participation, invite customers to events, send badges to the stand staff, update your company profile and announce your stand programme.

Check your invoicing details on the order confirmation and send any comments to yrityspalvelu@messukeskus.com by 18.12.2026.

Please note that any changes to the invoicing details after the invoice has been sent will be subject to an additional billing fee.

Register co-exhibitors participating in your joint stand through eMessukeskus on the Co-exhibitors -page on 18th of December 2026 at latest and ensure their visibility in the event info. Co-exhibitors will be granted their own company-specific account and ID to use eMessukeskus. Co-exhibitors can also edit their company profile (update the marketing name, upload logo, etc.) in eMessukeskus account on the Update your company profile -page.

Each co-exhibitor is entitled to two complimentary exhibitor passes.

A registration fee for co-exhibitors will be charged in accordance with the event-specific participation terms and conditions. For this event, the co-exhibitor registration fee is €700 + VAT.

Exhibitors who have purchased a stand area for SecD-Day will receive one free ticket to the evening party. Companies can pick up one free ticket with a badge on the day of construction or on the day of the event at the SecD-Day exhibition office, located at the information desk in Hall 4.

Date & Time: 2 February 2027, starting at 4:30 PM
Location: Messukeskus Conference Wing (Valo), Messuaukio 1, FI-00520 Helsinki
Dress Code: Business attire
Ticket price: €180 + VAT

Book your accommodation at the Holiday Inn – Expo hotel adjacent to the exhibition centre. As an exhibitor you will get a discount of 11% off the daily price. We recommend to book early – the hotel is very popular during the exhibitions.

Some of the list scammers we are familiar with are:

ExpoGuide, The FAIR Guide, UTP Digital Directories (fairguide.com), (Construct Data Publishers Verlas AG), Euro Business Guide, Eu company Directory European City Guide, The Millennium Guide, The European Internet Guide, The International Fax Directory or IT&T fax directory Europa-Club & World Travel Register, 1st European City Guide, The Tour and Travel Guide, Verlag Fax Directory, Classified Telefax Pages cdnet.at

These companies offer paid visibility to many of our exhibitors in foreign exhibitor directories and often send along a pre-filled list information form. The international association of trade fair organizers UFI has taken countermeasures, seeking to prevent the operation of these companies through legal means and warns its member companies about list scammers. Many countries’ trade fair organizers (including Messukeskus) have published guidelines on their websites for those targeted by groundless billing schemes.

Messukeskus has no affiliation with this company or list, and we are unaware of any benefit or visibility this list could bring to the company. The best way to ensure the accuracy of the list is always to verify with the trade fair organizer.

ACTION:

• If you are unsure in the future whether a list information request is related to your own participation in a trade fair, contact your contact person at Messukeskus.
• If you have already responded to such a scam information request and received an invoice, do not pay the invoice. You can send a message to the sender of the invoice stating that you will not pay the invoice. It is not advisable to react further to these invoices and collections. In practice, foreign scam firms do not have the means to collect sums for their groundless services.

We are publishing a list of all the exhibitors on event website. The list will be published approximately two months prior to the event, so please update your company information by then.

The company name you provided to the sales manager when confirming your event participation will be updated in the list. If you wish to make changes to your company’s marketing name, please do that in eMessukeskus – Market your participation.

In addition to the marketing name, you can easily upload your company logo, a link to your company website and any other information you would like to share with visitors (videos/photos). Please provide all the necessary information about your company by 30 December 2026 so that visitors have enough time to get to know the companies attending the event.

Don’t forget to share your event participation and new product releases taking place during the event in your own marketing and communications channels such as social media. You can use the event logos, banners and images to advertise your attendance without restrictions.

Send electronic eTickets which allows you to reach hundreds of potential visitors with just one click. You can send eTickets through eMessukeskus on the Invite your customers –page. You can send an unlimited number of eTickets and you will only be invoiced according to the number of tickets used at the event’s entrances (the number of tickets that may be included in your stand will be deducted).

Participation includes a certain number of free invitations and the price of an additional invitation is €50.

Number of e-Invitations Included

• 6-10 m²: 10 e-invitations
• 12-21 m²: 20 e-invitations
• 24-36 m²: 30 e-invitations
• 40-50 m²: 40 e-invitations
• Over 50 m²: 50 e-invitations

Please note: Invitations sent to international professional trade visitors will not be deducted from your e-invitation amount.

Information on Inviting Authorities
If you invite representatives of public authorities to attend the event, their registration is automatically free of charge. You do not need to use any of the e-invitations included in your package for inviting authorities. You may share the complimentary registration link below with authority representatives.

Actively contact journalists by inviting them to visit your stand. Publish press releases through eMessukeskus on the Market your participation -page.

Please advise the Communications specialist of the event your stand should include new releases, performers, a specific program, press conferences or other activities that could interest the media. This will ensure that overlapping events can be avoided.

For marketing and communications inquiries, please contact: Aleksi Kasari, phone: +358 40 158 2138, email: aleksi.kasari@messukeskus.com

You can conveniently email or send passes to your event team members mobile device through eMessukeskus. The pass holder can print it in advance through the email link or the pass can alternatively be printed at any of the entrances of the exhibition centre or at our Exhibition Office. Badge pockets for passes are available at the entrances and the Exhibition Office.

The exhibitor pass is for your personnel at the stand during the fair. This pass is personal and valid during the construction, event and dismantling periods of the event. The passes can be sent from eMessukeskus starting from 1 November 2026. The pass must be always visible during the event. In addition, the pass enables its holder to enter the Exhibitors’ Lounge. Please also bring a valid photo ID, as identification will be checked for all attendees upon arrival. Accepted forms of identification include a driver’s license, passport, or official photo ID card.

You can create as many passes as you need. However, please note that any exhibitor passes sent beyond the included amount will incur a fee. Price: €50 each + VAT. The constructor pass is free of charge.

The stand package includes complimentary exhibitor passes as follows:

6–10 m²: 5 passes
12–21 m²: 10 passes
24–36 m²: 15 passes
40–50 m²: 20 passes
Over 50 m²: 25 passes

A co-exhibitor is entitled to two complimentary exhibitor passes.

The constructor pass is valid during the construction and dismantling periods of the event.

Exhibition stands smaller than 20 m² are required to purchase the event’s official stand package. This requirement ensures a consistent, high-quality appearance throughout the event and helps facilitate a smooth experience for all exhibitors. For stands larger than 20 m², exhibitors may also implement a custom stand solution, provided it complies with the event’s technical guidelines.

Depending on your needs, we can deliver a customised stand plan with implementation, or you may choose an option from our ready-made stand collection to suit your needs. Reusability of structural materials and energy efficiency in lighting are key aspects of our stand packages.

At Helsinki Expo and Convention Centre, our pricing is based on price periods. We price according to price periods. The earlier you place an order, the more you will save on the required products and services. Furthermore, you can ensure the availability of necessary products. Structures and furniture can be ordered through eMessukeskus under Order products and services.

Plan and order your stand structures by 18.12.2026 in order to acquire the products at a lower cost. 

• On 19.12.2026 prices will increase by 20% 
• On 7.1.2027 prices will increase by 50% 
• On 20.1.2027 prices will increase by 100% 

More information: osastopalvelut@messukeskus.com

Mark items delivered to our Construction Service as follows:

Messukeskus Helsinki / Name of the event
Name of the exhibitor, stand number
Contact person and tel. number
Messuaukio 1
FI-00520 HELSINKI, FINLAND

Please check the guidelines for stand planning, construction, logistics, storage, permits, and access arrangements.

The environmental fee for the Expostart includes a share of the waste management and sorting expenses. You can leave small trash and the removed and rolled-up carpet from your booth.  

Do not leave the booth and wall structures or decorations such as balloons or banners at the Helsinki Expo and Convention Centre. After the event dismantling, your booth space must be clean and empty. Please take large waste and stand structures with you.  

Alternatively, you can leave them at your booth, and we will charge for sorting and logistics. Please arrange waste sorting in advance with your contact person. 

A barrier-free parking system Autopay by Europark is in use at Messukeskus. Parking charges are collected by Europark.

The entire Messukeskus area is a paid parking area, including the indoor exhibition halls. Parking is free for one hour (60 min) for loading, construction and unloading. Exhibitors who have been in the area for less than 60 minutes may drive out of the area without paying for parking. If unloading takes more than 60min, a parking fee must be paid. Please remember to drive out the same way you came in so that the boomless parking system registers your car.

Arrival and Exhibitor Access Pass During the Event
Please arrive at the venue well before the exhibition opens to visitors to ensure smooth access to your stand. After entering the venue, follow the signage to the access pass registration desk before proceeding to the security screening area. At the registration desk, you can print your access pass and attach it to a lanyard provided at the venue.

Security screening
Once your access pass is visible around your neck, proceed to the security screening queue. The security screening before entering the exhibition area includes, among other things, X-ray screening and bag inspection. Our staff will check a valid photo ID from all attendees, so please have your identification ready while queuing to help speed up the process.

After completing the security screening, the QR code on your access pass will serve as your admission credential for the event.

Fast Track: If you are not carrying any items requiring inspection, such as bags, backpacks, or materials for your stand, you may use the Fast Track security lane for quicker access to the event area.

The service point for exhibitors and stand builders is located in the upper gallery and assists with e.g. additional orders, passes, and other participation-related queries.

NoHo Partners is responsible for Messukeskus’ restaurant services.

The NoHo partnership brings convenient electronic snack, drink and lunch tickets to our corporate customers. You can order product vouchers with QR codes for the amount of your choice and distribute them by email to users. The QR code on the ticket will serve as a payment method at the checkout of the restaurants. The tickets will be charged according to usage.

Orders for snack, drink, lunch and stand tickets are placed via the Restaurant Services online shop. If you do not already have one, please create a business account in the online shop. You will then be able to select the products you want.

You can reach the NoHo Exhibition Centre Restaurants & Event Catering team here:

by email messukeskus@noho.fi and by phone 041 732 3712, open Mon-Fri 9am-4pm.

The refurbished lounge for exhibitors and media is located in the upper gallery, next to the service point. This quiet space for breaks and working is open during the event’s opening hours. The door code can be found on the exhibitor pass.

Coffee, tea and water are available in the lounge. The space also includes a small refrigerator, microwave, toilet facilities, shared-use computers, and paid printing services. Messukeskus is not responsible for any items left in the lounge.

Never leave valuables accessible when the exhibition day ends. Take care of all necessary insurances and consider renting possible safety accessories such as showcases, locks or security cables for computers and / or monitors.

In like manner we are prepared to take care of other possible security needs regarding your stand. These needs can be addressed with our security services partner Securitas. Read more about the available security services on eMessukeskus under Products & services in the category Safety (underStand services).

Corporate customers can connect to the Messukeskus Exhibitor wireless network at Messukeskus. This network is separate from the Messukeskus network used by our visitors.

We will provide the password in a customer message before the event, but you can always find the password in eMessukeskus.

We are also able to meet any additional corporate network needs, wired or wireless, which you can explore on eMessukeskus. Our contact person can also help with any practical questions you might have.

We encourage our stakeholders and participating companies to act with sustainability in mind. Before attending, consider your supply chain and the solutions you use for booth design, logistics, and during the event. Plan resources and procurement quantities to minimize waste. Think ahead about the possibilities for reusing materials and structures. The contact person at the Helsinki Expo and Convention Centre is happy to assist with implementing sustainable participation solutions. Ask for more details! 

Familiarize yourself in advance with the options available for participating responsibly. Together, we can reduce the event’s carbon footprint! 

The environmental fee for the Expostart includes a share of the waste management and sorting expenses. You can leave small trash and the removed and rolled-up carpet from your booth.  

Do not leave the booth and wall structures or decorations such as balloons or banners at the Helsinki Expo and Convention Centre. After the event dismantling, your booth space must be clean and empty. Please take large waste and stand structures with you.  

Alternatively, you can leave them at your booth, and we will charge for sorting and logistics. Please arrange waste sorting in advance with your contact person.